Let’s take a look at how AI will further innovate the content marketing field.

But first, let’s determine what content marketing is and explore different formats. Content marketing is an act of promoting and distributing valuable and relevant content that informs and educates the audience. In this day and age, content may come in many different formats.

Here’re some common forms of content (and tools to help create each one – in case you’re wondering).

• Blog Posts & Articles – the standard form of text content
• Infographics – a typical kind of visualizing information. Tools live Canva allows you to create these easily.
• Interactive Charts & Visualised Data – turning boring data and figures into engaging content. Tools like Infogram, Tableau, and ChartBlocks can help.
• Slides – turning text and images into presentations. Use tools like PoweredTemplate to create presentations quickly and efficiently.

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